{"product_id":"lay26158-wholesale-strapless-rhinestone-sweetheart-neckline-illusion-bodycon-short-homecoming-dress","title":"LAY26158 Wholesale Strapless Rhinestone Sweetheart Neckline Illusion Bodycon Short Homecoming Dress","description":"\u003cp\u003eElevate your wholesale lineup with the LA Merchandise LAY26158 statement-making rhinestone short dress designed to be a standout in any short-formal assortment. The dress is fully embellished with cascading rows of rhinestones that sweep across the bodice and skirt in a directional, diagonal pattern, catching light from every angle under club and event lighting—exactly the kind of high-shine detail that drives impulse buys and social sharing among boutique shoppers. The strapless silhouette is anchored by a flattering Sweetheart neckline, softened at the center with a sheer illusion mesh cutout that adds dimension without sacrificing coverage, giving the bodice a corset-inspired structure that reads as elevated rather than basic. The fitted, body-conscious cut through the torso and hip makes this a strong option for retailers building out their bodycon and going-out categories, while the short-length hem with a front slit keeps the silhouette wearable and on-trend for customers who want shape without restriction. Around back, a lace-up illusion panel closure adds a sought-after design element that boutique buyers consistently look for—it photographs well on product pages and social content and gives sales associates an easy styling talking point on the floor. This piece is well suited to homecoming, prom, night out, graduation, and special occasions, and general short-formal cocktail assortments, giving retailers flexibility to merchandise it across multiple occasion categories rather than a single narrow use case—a plus for sell-through during peak short-formal season. The all-over rhinestone treatment and structured bodice also position it as a strong candidate for window and mannequin display, helping drive foot traffic and in-store conversion. For boutique buyers building out a floor set, it offers a strong price-point-to-impact ratio: the embellishment level and construction detail lace-up back, directional rhinestone placement read as a higher price point than typical entry-level bodycon styles, which can support stronger margin positioning at retail.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette: \u003c\/strong\u003eFitted\/Bodycon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Short\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline: \u003c\/strong\u003eStrapless Sweetheart Neckline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves: \u003c\/strong\u003eSleeveless\/strapless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure: \u003c\/strong\u003eLace-up corset back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Rhinestone-embellished satin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Periwinkle, Pink, Jade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes: \u003c\/strong\u003eXS, S, M, L, XL\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Homecoming, cocktail parties, semi-formal dances, and special evening events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LAY","offers":[{"title":"PERIWINKLE \/ XS","offer_id":42715081900078,"sku":"LAY26158_PERIWINKLE_XS","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PERIWINKLE \/ S","offer_id":42715081932846,"sku":"LAY26158_PERIWINKLE_S","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PERIWINKLE \/ M","offer_id":42715081965614,"sku":"LAY26158_PERIWINKLE_M","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PERIWINKLE \/ L","offer_id":42715081998382,"sku":"LAY26158_PERIWINKLE_L","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PERIWINKLE \/ XL","offer_id":42715082031150,"sku":"LAY26158_PERIWINKLE_XL","price":169.0,"currency_code":"USD","in_stock":false},{"title":"JADE \/ XS","offer_id":42715082063918,"sku":"LAY26158_JADE_XS","price":169.0,"currency_code":"USD","in_stock":false},{"title":"JADE \/ S","offer_id":42715082096686,"sku":"LAY26158_JADE_S","price":169.0,"currency_code":"USD","in_stock":false},{"title":"JADE \/ M","offer_id":42715082129454,"sku":"LAY26158_JADE_M","price":169.0,"currency_code":"USD","in_stock":false},{"title":"JADE \/ L","offer_id":42715082162222,"sku":"LAY26158_JADE_L","price":169.0,"currency_code":"USD","in_stock":false},{"title":"JADE \/ XL","offer_id":42715082194990,"sku":"LAY26158_JADE_XL","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PINK \/ XS","offer_id":42715082227758,"sku":"LAY26158_PINK_XS","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PINK \/ S","offer_id":42715082260526,"sku":"LAY26158_PINK_S","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PINK \/ M","offer_id":42715082293294,"sku":"LAY26158_PINK_M","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PINK \/ L","offer_id":42715082326062,"sku":"LAY26158_PINK_L","price":169.0,"currency_code":"USD","in_stock":false},{"title":"PINK \/ XL","offer_id":42715082358830,"sku":"LAY26158_PINK_XL","price":169.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0138\/7669\/0990\/files\/26158Jade.png?v=1789641301","url":"https:\/\/lamerchandise.com\/products\/lay26158-wholesale-strapless-rhinestone-sweetheart-neckline-illusion-bodycon-short-homecoming-dress","provider":"LA Merchandise, Inc.","version":"1.0","type":"link"}