{"product_id":"lav3542-wholesale-off-white-mermaid-dress-with-cowl-neckline-thigh-high-slit-bridal-dress","title":"LAV3542 Wholesale Off-White Mermaid Dress with Cowl Neckline \u0026 Thigh-High Slit Bridal Dress","description":"\u003cp\u003eElevate your wholesale lineup with the LA Merchandise LAV3542 mermaid wedding dress, a standout addition to any bridal assortment, combining a body-skimming silhouette with the soft elegance of a cowl neckline. The draped cowl detail at the bust offers a more relaxed, fluid alternative to structured or strapless styles, giving boutique buyers a way to diversify their bridal wall without straying from classic white. From the bodice, the gown moves into a sleek mermaid cut that hugs the natural waist and hip line before flaring gracefully at the knee—a shape that continues to perform well across bridal, engagement, and formal bridal-adjacent categories like rehearsal dinners and bridal showers. The back of the gown carries its own point of interest, with crisscrossing spaghetti straps that add a delicate, lingerie-inspired detail often requested by brides looking for a dress that photographs as well from behind as it does from the front. This kind of back detailing has become a strong differentiator at the point of sale, giving sales associates an easy visual hook when walking a bride through the rack. A thigh-high slit at the front hem balances the silhouette with ease of movement, making the gown practical for a full day of wear—ceremony, reception, and dancing—without sacrificing the sleek line that defines the mermaid category. For wholesale buyers, this style fills a key assortment gap: a mermaid silhouette in bridal with elevated neckline detailing at a price point that supports healthy markup without pricing out the boutique's core bridal customer. The combination of cowl neckline, open crisscross back, and thigh-high slit gives the piece broad appeal across bridal shoppers who want a modern, fashion-forward gown rather than a traditional silhouette, while still reading as unmistakably bridal in color and formality. It's a strong candidate for a floor-set anchor position and pairs well with a range of veil styles, bridal jewelry, and shoe heights given the slit and fitted leg line. From a merchandising standpoint, this is well suited to boutiques building out a curated bridal collection rather than a mass-market one—the tailored construction and detailed back styling support a higher price-point positioning relative to basic mermaid gowns. Sell-through on cowl-neck mermaid styles has trended strong in bridal categories where brides are seeking alternatives to strapless and cowl necklines, making this an easy addition to a spring or year-round bridal assortment.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette: \u003c\/strong\u003eMermaid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Floor Length with Sweep Train\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Cowl Draped Sweetheart\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves: \u003c\/strong\u003eSpaghetti Straps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Criss-Cross Lace-up Back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Stretch Satin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor: \u003c\/strong\u003eOff-White \u003ca href=\"https:\/\/lamerchandise.com\/products\/wholesale-spaghetti-strap-ruched-mermaid-prom-evening-gown-criss-cross-open-back-by-lav3542\" target=\"_blank\" title=\"(Click to see other colors)\" rel=\"noopener\"\u003e(Click to see other colors)\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e XS, S, M, L, XL, 2XL\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Wedding, Bridal, Destination Wedding, Garden Wedding, Wedding Reception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LAV","offers":[{"title":"OFF-WHITE \/ XS","offer_id":42726654509102,"sku":"LAV3542_OFF-WHITE_XS","price":109.0,"currency_code":"USD","in_stock":true},{"title":"OFF-WHITE \/ S","offer_id":42726654541870,"sku":"LAV3542_OFF-WHITE_S","price":109.0,"currency_code":"USD","in_stock":true},{"title":"OFF-WHITE \/ M","offer_id":42726654574638,"sku":"LAV3542_OFF-WHITE_M","price":109.0,"currency_code":"USD","in_stock":true},{"title":"OFF-WHITE \/ L","offer_id":42726654607406,"sku":"LAV3542_OFF-WHITE_L","price":109.0,"currency_code":"USD","in_stock":true},{"title":"OFF-WHITE \/ XL","offer_id":42726654640174,"sku":"LAV3542_OFF-WHITE_XL","price":109.0,"currency_code":"USD","in_stock":true},{"title":"OFF-WHITE \/ 2XL","offer_id":42726654672942,"sku":"LAV3542_OFF-WHITE_2XL","price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0138\/7669\/0990\/files\/3542-owhite-front.jpg?v=1789972715","url":"https:\/\/lamerchandise.com\/products\/lav3542-wholesale-off-white-mermaid-dress-with-cowl-neckline-thigh-high-slit-bridal-dress","provider":"LA Merchandise, Inc.","version":"1.0","type":"link"}